Sport marketing guru Mike Veeck will be the keynote speaker at Illinois State University’s Sport Management Symposium on Friday, Feb. 11, at the University’s Alumni Center. The symposium will also include panel discussions on sport management and business topics, lunch and an internship fair for students.

The Sport Management Symposium will run from 10 a.m. to 4 p.m. The event is targeted at individuals interested or currently working in the business of sports, but is also open to the general public. Cost for the symposium is $20 for early registration and $30 on the day of the event. Registration information can be found at

Mike Veeck has earned national acclaim as an innovative and highly successful minor league baseball team owner and marketer. He has also worked in the front office of several Major League Baseball teams, is a best-selling author, has appeared on numerous national television programs and was named by Baseball America as one of the 25 most influential people in baseball over the past 25 years.

Besides Veeck, other prominent sport industry speakers will include Dana Brenner, associate athletic director, University of Illinois; Lee Dicklitch, associate director of the Division I Men’s Basketball Championship, NCAA; Matt DiFebo, director of ticket solutions, IMG College; Todd Fischer, manager of national sponsorships, State Farm Insurance; Aaron Leetch, senior associate athletic director, Illinois State University; Kate Peters, executive director, LPGA State Farm Classic; Allison Scharfman, VIP player development coordinator, Arlington Park Race Track; and Tom Sheridan, director of ticket sales, Chicago White Sox.