by Brittany Martin

Technology has done it again!

Affinnova is revolutionizing how the world innovates. Through their patented Interactive Discovery & Design by Evolutionary Algorithms (IDDEA) technology, Affinnova is able to double launch rates and in-market success rates of forward-thinking marketers.  As such, they have been on a 5-year run of 40%+ annual growth, with no signs of slowing down.

Matt Senger ’04 has been a Research Director at Affinnova since 2011. Prior to, Senger spent five years with Nielsen BASES and earned a Master’s in Marketing Research in 2006 from Southern Illinois University at Edwardsville (SIUE), where he received the Frank Staggers Award of Excellence in Marketing Research.

He also serves as an adjunct professor of marketing at St. Xavier University.

With these accomplishments and career progression, Senger has been awarded the Early Career Achievement Award from the College of Business at Illinois State University for 2011-2012.



One thought on “Affinnova: How Did They Do That? – Matt Senger ’04

  1. Congratulations, Matt! This is wonderful recognition.