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Students get hands-on marketing experience with Chevrolet Campus Promotions program

Dr. Baker's class with the Chevrolet Campus Promotions Program.

Dr. Baker's class with the Chevrolet Campus Promotions Program.

Illinois State University is one of a select group of schools throughout the country participating in the Chevrolet Campus Promotions program.

Students in Dr. Aysen Bakir’s MKT 333 (Integrated Marketing Communication) class have created an in-class working marketing agency, IL-Studios, responsible for researching, implementing, and evaluating an integrated marketing campaign aimed at increasing awareness for the All-New Spark, Sonic, Cruze, Camaro, Equinox and the Chevrolet College Discount Program among the Millennial target market. All of the campuses will be competing for performance awards at key milestones during the term.

This fall, marketing students from Illinois State University have a rare opportunity to put their education to work in the real world with a global company. Students will create a fully functioning marketing agency responsible for researching, implementing and evaluating an integrated marketing campaign (IMC) for their client, Chevrolet. Students will use research surveys to find out more about the target market.

After they have analyzed their research findings, they will then create and implement their strategy for reaching the target market while achieving the client’s goals. Students receive a $3,000 budget to help them bring their plans to life. At the end of the term, students will do post-research to measure their success and give a formal presentation to the client summarizing their campaign and results.

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