Cancer is a disease that has affected millions of people around the world and many on the campus of Illinois State University.

In an effort to raise awareness and funds for the disease, the Illinois State women’s basketball team will host its annual Play4Kay game on February 10, when it hosts Creighton at 2 p.m. at Redbird Arena.

The 2013 Play 4Kay initiative (formerly known as WBCA Pink Zone) is an opportunity for a nation of coaches and basketball programs to raise breast cancer awareness and funds for research on the court, across campuses, in communities and beyond. Since its inception in 2007, the Play 4Kay initiative has raised over $2 million to support women’s cancer research and The Kay Yow Cancer Fund.

Illinois State women’s basketball head coach Stephanie Glance worked and coached for Yow at North Carolina State and made it a priority to raise awareness for the cause each year when hosting a game in February. On February 10, Redbird players will wear pink shoes and uniforms and fans are encouraged to wear pink clothing to the game in support of the cause.

Pink merchandise will be available for purchase on the concourse at games prior to February 10 and it will also be sold the day of the game, with all proceeds going to The Kay Yow Cancer Fund. Fans will also have the opportunity to donate funds on the concourse as well as sponsor designated walkers who will hop on a treadmill during the game to raise money for the fund.