Illinois State’s collaborative marketing campaign to increase ISU Emergency Alert signups picked up two awards last month in the first round of the American Advertising Awards.
The ISU Emergency Alert ad campaign was designed by Jon Robinson in University Marketing and Communications (UMC) for Environmental Health and Safety (EHS) and EHS Director J.C. Crabill. The campaign materials, featuring the “Don’t Be the Last to Know” theme, won a Judge’s Choice and silver award.
“Registration for ISU Emergency Alert is one of the simplest and yet most critical emergency preparedness actions students, faculty, and staff can take,” said Crabill. “Knowing that there is an emergency taking place and some basic information about the emergency is crucial to making timely and knowledgeable decisions.
“I believe the promotional theme ‘Don’t Be the Last to Know’ coupled with UMC’s poster campaign around campus had a big impact on registration,” Crabill added.
UMC’s creative team won a total of six American Advertising Awards for work representing various departments on campus. Formerly called the Addy Awards, they were announced February 7 by the Peoria Ad Club, the Central Illinois chapter of the American Advertising Federation. Top winners in the Peoria competition are sent on to the regional competition, and those winners go onto the national competition.
“UMC is very excited to win these awards for the communications work created on behalf of our clients throughout the University,” said UMC Executive Director Brian Beam. “These awards reinforce the fact that the quality of our publications work meets and exceeds that of advertising and creative agencies throughout Illinois. We have an incredibly talented staff, and I’m very proud of the work they do for Illinois State.”
UMC serves as a creative agency handling Illinois State’s communications to external audiences through marketing, publications, social media, photography, and videography.