Illinois State expands social media outreach to Snapchat
Illinois State University wants to be your friend on Snapchat.
The University recently launched its own Snapchat account (“illinoisstate”) to engage with students on the increasingly popular social media platform. Students and others who “friend” the illinoisstate account will see photos, video, stories, and more, specifically created for the ephemeral Snapchat app.
Illinois State’s expansion into Snapchat is part of an ongoing effort to engage and inform students wherever they may be. The illinoisstate account was launched by University Marketing and Communications (UMC).
“Many Redbirds already use Snapchat as a place to share authentic moments and stories from their student experience here at Illinois State University,” said Ryan Denham, online communications coordinator in UMC. “By joining the conversation, we hope to spread that Redbird pride in some exciting new directions, while also keeping our students and prospective students plugged in to campus life.”
The illinoisstate account is joined by several other new Snapchat accounts on campus:
- isuadmissions: Office of Admissions
- isuredbirds: Athletics
- redalertisu: Red Alert student group
- isumilnerlib: Milner Library
Red Alert, the student group supporting Illinois State Athletics, unveiled the redalertisu Snapchat account this summer. The account offers a unique glimpse of the fun student atmosphere surrounding home game days as well as Redbird pride on campus throughout the week.
“Going to games with friends and sharing those moments is what makes Red Alert such a cool experience at ISU. Snapchat ties into that perfectly,” said Drew Claassen, director of marketing for Athletics. “It can capture what it’s like to be a student at ISU better than almost any other application out there.”
Also new for the fall semester are two custom Snapchat “geofilters” that can be added to photos and videos that are sent from campus. One says “Back the Birds,” the other “Illinois State University.”
Illinois State University is active on many of the most popular social media channels, including Facebook, Twitter, and Instagram. To see all Illinois State social accounts, visit IllinoisState.edu/Social.