Recruiting Redbirds: Alumni experiences encourage enrollment
Wearing red on Fridays, encouraging campus visits and communicating what it means to be a Redbird are just a few ways alumni can impact the decision of prospective students.
“Redbirds from all over the country play an important role in attracting bright and talented students to our campus. Their influence is critical to the ongoing success of the University,” said Admissions Director Jeff Mavros. “Illinois State is incredibly fortunate to have such a supportive alumni population.”
Admissions sees the influence of alums through events and targeted outreach, including #RedbirdSetGo. This annual social media initiative each spring asks alumni and current students to share their experiences with the hashtag. The goal is to encourage admitted students to complete enrollment.
Many alumni may not realize the impact of including Illinois State in their social media exchanges and daily conversations. Every post shared or retweet is an opportunity to Spread the Red to prospective students. The University provides President Dietz’s Points of Pride as talking points for alumni to share. Go to IllinoisState.edu/PointsofPride to learn of excellence across campus.
Some alumni networks extend their efforts by organizing welcome events for new students within their region. The Black Colleagues Association, for example, holds annual Meet and Greets every February. Other regional networks are considering hosting programs for potential and incoming students outside of Illinois.
There are also subtle ways alumni can help promote the University. Teachers can display Illinois State prominently in their classroom with Redbird items available through University Marketing and Communications.
Join your fellow alums in sharing stories, memories and #RedbirdProud moments. Find out how you can get more involved through Alumni.IllinoisState.edu/Association.