Pink Ribbons, Inc: The Commercialization of Breast Cancer will be shown at 5:15 p.m. Monday, October 17, in Schroeder Hall, Room 244.
The film documents how some companies use pink ribbon-related marketing to increase sales, while contributing only a small fraction of proceeds to the cause. This concept of “pinkwashing” can improve a company’s public image while manufacturing products that may be carcinogenic. For the millions that are raised for breast cancer research by the campaign, the film argues that not enough money goes to prevention, or exploring possible environmental factors.
A panel discussion with experts on the subject will take place after the movie concludes. The film showing is sponsored by Women’s and Gender Studies. For additional information, call (309) 438-2947.