Community partner resources
The following resources might be helpful to school districts and the community partners who work with them.
New Guide Offers Advice to Districts on Marketing Summer Programs to Parents and Students The National Summer Learning Project—a collaboration between five urban school districts and their community partners, the RAND Corporation, and The Wallace Foundation—has found that five-week, high-quality, voluntary-attendance summer learning programs can help students improve in math and reading. But that begs a question: How can districts and their partners encourage students and their parents to sign up for a program, given competing alternatives? A new website and written guide offer tools and advice in the form of eight keys to successful recruitment—all based on the experience of the districts in the National Summer Learning Project. The guide was developed by Crosby Marketing Communications, which worked with the districts to develop strategies to encourage registration.