Imagine sitting down for your first day of class. It’s Strategic Marketing Management and you are ready to continue your academic career. Your professor, Dr. John Drea, tells the class that you will be doing a project that isn’t for an imaginary client.
Tag: Marketing Department
Student team plans 44th annual Business Week, February 20-24
Every Tuesday beginning at 7 a.m. for the past seven months, 20 students have been planning the Illinois State University College of Business’ 2023 Business Week to perfection.
Scholarship elevates business student’s passion for excellence
Lauren Herrig is a member of the Beta Gamma Sigma honor society and volunteers with ISU’s Big Brothers Big Sisters organization. Additionally, she holds leadership roles as the Vice President of Communications for the American Marketing Association and the secretary for the Student Leadership Advisory Board. She also serves as a Professional Sales Institute Ambassador.
Taylor named 2012 Outstanding University Researcher
Illinois State University will honor 17 faculty members for teaching and research during the Founders Day Convocation, including Steven Taylor from the Department of Marketing.