Aysen Bakir (MKT) was one of three recipients of the 2010 Academy of Marketing Science Outstanding Teaching Award. Her focus is providing a strong theoretical base and complementing that with experiential instructional methods. One recent project included student teams working with regional retailers to develop comprehensive promotional campaigns. Bakir’s regular use of simulations requires her students to examine product, pricing, distribution, and promotional aspects of marketing to compete against other firms in a “real-world” business context. “These teaching methods enable students to integrate marketing, production, finance, and accounting concepts, and develops their critical thinking and decision making skills,” explained Bakir.
Bakir’s research focuses on consumer socialization of children with a particular interest on the use of gender roles in children’s advertising, and cross-cultural consumer behavior. Her publications appeared in prestigious journals such as Journal of Advertising, Journal of Advertising Research, and others.
