Shoppers Gain from Innovation in Contract Terms

  • Author By Chris Krueger
  • November 29, 2012

In a recently published study by Susan Chen (Illinois State University) and Qihong Liu (University of Oklahoma) the authors find that the introduction of a Most-Favored Customer Clause by one retailer in consumer electronics leads to lower prices that are experienced industry-wide.  Their study appears as the lead article in the September 2011 edition of the Journal of Industrial Economics.