Permission to flourish

Six horticulture staff and volunteers pose outside

Last spring, a fundraising campaign during Birds Give Back funded a new internship at Illinois State University Horticulture Center.

Birds Give Back 2023 breaks single-day individual gifts record

Reggie Redbird high-fives a Birds Give Back volunteer.

In its fifth year, Birds Give Back shattered previous single-day giving records. Preliminary numbers show that Redbirds came together to raise $1,031,225 from 4,439 gifts. The previous record for individual gifts was 3,184, which was set during Birds Give Back’s third year.

New Redbird Philanthropy Engagement Center connects students and alumni

a student ambassador working in the Philanthropy Engagement Center

In the world of higher education, staying engaged with alumni plays a crucial role in raising private funds to support any university’s priorities. Touching base with alums used to be a phone call away. But these days, the telephone is not always the best way to connect, so with a mission of cultivating relationships, fundraisers have turned to digital marketing.