ISU’s public radio station is now under the leadership of R.C. McBride ’99, who has been named general manager. He held the position on an interim basis following the retirement of Bruce Bergethon in 2015.
McBride has a background in broadcast and social media, as well as marketing. After starting his broadcast career in high school, he worked as an award-winning news reporter and sports play-by-play broadcaster. He served for more than 10 years as program director for WJBC in Bloomington-Normal.
“I look forward to undertaking the significant challenge of operating a financially viable public radio station in this era,” McBride said. “Given our talent, focus on community, and the passion of our supporters, I know GLT is up to that challenge.”
McBride joined Illinois State in 2012 as an assistant director of University Marketing and Communications. He serves on the Normal Town Council and continues to provide play-by-play and sideline reporting for Missouri Valley telecasts.