Sports is one of the fastest-growing areas for marketing in any industry, with teams, leagues, agencies, and sponsors seeking employees with various marketing skills in sales, event management, content creation, media platforms, integrated marketing communications, and analytics.
The Sports Marketing Student Association (SMSA), a registered student organization (RSO) sponsored by the Department of Marketing, helps connect students with a passion for sports and marketing. With over 40 active members, SMSA meets twice a month and has featured guest speakers from the sports marketing industry, valuable LinkedIn and resume-building skill sessions, and has visited and spent time with sports marketing professionals with the Indianapolis Colts, Dallas Stars, Chicago Blackhawks, and Chicago Cubs.
If you are an Illinois State marketing major interested in getting involved, look for the SMSA booth during Festival ISU on Tuesday, August 27, or visit RedbirdLife.IllinoisState.edu/organization/smsa to join today.
