Imagine sitting down for your first day of class. It’s Strategic Marketing Management and you are ready to continue your academic career. Your professor, Dr. John Drea, tells the class that you will be doing a project that isn’t for an imaginary client.
Unit: Marketing
College of Business announces Hall of Fame inductees
Each year the College of Business inducts a select group of highly accomplished graduates into its Alumni Hall of Fame and Service Hall of Fame in recognition of their significant career accomplishments, outstanding service to others, and their long-standing dedication to the college and its mission.
Beyond the textbook: Practical marketing experience for ISU integrated marketing communications students
If college is all about preparing young adults for the “real world,” why not bring the “real world” to them? That is exactly what three Introduction to Integrated Marketing Communications (MKT: 233) courses did during the fall 2023 semester.
Career fairs connect Redbirds with internships, full-time positions, employers
Students and alumni interested in a full-time position, internship or just seeking to build their professional connections are invited to attend the Career Services spring career fairs.
Redbirds apply skills learned in the classroom during summer internship experiences
From interning at NBC Universal to the world-renowned Mayo Clinic, Illinois State University students gained impressive, hands-on experience through various internships during the summer. We interviewed four interns who represented the University and made a significant impression on their employers.
College of Business announces 2023 Early Career Achievement Award recipients
Illinois State University’s College of Business (COB) hosted its Early Career Achievement Awards ceremony during Homecoming 2023. Early Career Achievement Awards (ECAA) recognize younger graduates who have demonstrated innovative and responsible professional leadership, the potential for future distinction, and a commitment to serving others. One honoree is selected from each degree program.
Marketing for change: College of Business students assist socially conscious startup
Illinois State University MBA students teamed up with the startup AllPeople Marketplace to craft the company’s marketing plan as a part of their class project.
Graduating Redbirds: First-generation marketing student prepares for business career
Inspired by her entrepreneurial-minded parents, Tori Poska is a first-generation college student who will earn a bachelor’s degree from Illinois State University’s College of Business this May.
Student team plans 44th annual Business Week, February 20-24
Every Tuesday beginning at 7 a.m. for the past seven months, 20 students have been planning the Illinois State University College of Business’ 2023 Business Week to perfection.
A Redbird love story: Josh and Alexis Ashley
Graduates and employers often advise current students to get involved in registered student organizations to build professional skills and lifelong networks. But in some cases, it can also lead to true love, like it did for Josh and Alexis Ashley.