New Redbird Philanthropy Engagement Center connects students and alumni

a student ambassador working in the Philanthropy Engagement Center

In the world of higher education, staying engaged with alumni plays a crucial role in raising private funds to support any university’s priorities. Touching base with alums used to be a phone call away. But these days, the telephone is not always the best way to connect, so with a mission of cultivating relationships, fundraisers have turned to digital marketing.