Emma Koesser is making history this December as the first student to graduate from Illinois State University’s advanced marketing analytics accelerated sequence with a Master of Science in Marketing Analytics.
Senior marketing major Ella Sharp, a participant in this fall’s ISU in Conversation Series, is using her voice to help fellow students find community and be heard.
Illinois State University’s College of Business (COB) will hosts its Early Career Achievement Awards ceremony during Homecoming 2024.
The inaugural Illinois State Marketing Matters newsletter is a new way to connect marketing students and families with all the activities available outside of class.
At Illinois State University, internships are more than just a line on your resume—they’re pivotal experiences that blend academic learning with real-world skills.
The Sports Marketing Student Association (SMSA), a registered student organization (RSO) sponsored by the Department of Marketing, helps connect students with a passion for sports and marketing.
Authors from all colleges have now benefited from these agreements; by publishing open access, authors increase access to their work, enhance their stature as public scholars, and contribute to the public good.
Imagine sitting down for your first day of class. It’s Strategic Marketing Management and you are ready to continue your academic career. Your professor, Dr. John Drea, tells the class that you will be doing a project that isn’t for an imaginary client.
Each year the College of Business inducts a select group of highly accomplished graduates into its Alumni Hall of Fame and Service Hall of Fame in recognition of their significant career accomplishments, outstanding service to others, and their long-standing dedication to the college and its mission.
If college is all about preparing young adults for the “real world,” why not bring the “real world” to them? That is exactly what three Introduction to Integrated Marketing Communications (MKT: 233) courses did during the fall 2023 semester.
