It made no sense to Peter Foreman that wineries would partner with their rivals, sending customers down the road, crowding onto the same website, and planning wine and cheese events together.
Wine trails: A lesson in cooperation
Unit: Marketing
Q&A with Aysen Bakir: A look into the billion dollar business of children’s advertising
Illinois State Marketing Professor Aysen Bakir talks about her research into the billion dollar business of children’s advertising in this Redbird Scholar Q&A.
ISU’s Innovation Consulting Community: Teaming students with mentors to serve real clients
A new program is giving Illinois State students an opportunity to get a head start on their careers while helping the community.
PSI to host Redbird Regional Sales Competition
Hosting a regional sales competition has long been a goal of the Professional Sales Institute at Illinois State University, and this spring that dream is becoming a reality.
Business students take honors at national sales challenge
College of Business students earned strong scores during the National Sales Challenge hosted by the Russ Berrie Institute for Professional Sales.
College of Business celebrates 50th anniversary
In honor of its 50th anniversary, the College of Business invites alumni to share favorite memories of their time at the school.
Lindberg appointed interim associate dean
Professor of Accounting Debbie Lindberg joins the College Dean’s Office as the new interim associate dean for Accreditation and Operations.
Make a dent in the world! Participate in the ICC Fall 2017
Engage with the Innovation Consulting Community (ICC) and work with students from different disciplines across the university to tackle an exciting “real” project from an organization and have an excellent story to share with employers! There are over 14 projects to choose from and you will not only be mentored through your client project experience
From Nashville to Normal
Coming from a small town is a common Illinois experience. Coming from a small town with a big city name always creates a conversation. Kelsie Klingenberg and Sam Polczynski hail from Nashville, Illinois (population 3,109). For Klingenberg and Polczynski the transition from a small town to Bloomington-Normal was made a little bit easier having known
ISU institute makes 2017 Top Universities for Professional Sales Education list
Illinois State University’s Professional Sales Institute has been selected by the Sales Education Foundation (SEF) as a “Top Universities for Professional Sales Education” program in the foundation’s 2017 ANNUAL magazine.
